Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Comment la publicité, activité encore balbutiante vers 1900, devient-elle en quelques décennies une profession disposant de son propre pavillon à l'Exposition internationale des arts et des techniques dans la vie moderne de Paris en 1937 ? Comment s'organisent les publicitaires, sur quelles autres professions prennent-ils modèle ? Quelle est la nature de leurs relations avec les milieux d'affaires, les « rationalisateurs » ou les affichistes ? Comment répondent-ils aux critiques de la publicité murale qui envahit les murs ? Analysant les pratiques collectives des publicitaires et l'apparition de nouvelles techniques commerciales dans la première moitié du xxe siècle, Marie-Emmanuelle Chessel montre comment publicitaires, industriels, commerçants, affichistes, voire détracteurs, participent, parfois de manière conflictuelle, à l'invention de la publicité moderne. Cet ouvrage nous fait voyager dans une France en mutation, confrontée aux valeurs naissantes liées à l'arrivée de la société de consommation.

Economic history --- publicité --- réclame --- grands magasins --- Exposition internationale

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Commercial art --- Art publicitaire --- Themes, motives. --- Thèmes, motifs --- 659.12 --- 766 <43> --- 766:659.12 --- -369.4 --- 754.1 --- reclame --- reclame ; geschiedenis --- reclame ; naoorlogs Duitsland --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Concept and design in advertising --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Duitsland voor 1945 en na 1989 --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- Themes, motives --- bedrijfseconomie, reclame, algemeen --- grafische vormgeving, reclame, verzameling --- 766:659.12 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- 766 <43> Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Duitsland voor 1945 en na 1989 --- 659.12 Concept and design in advertising --- Thèmes, motifs --- 369.4 --- WERBUNG --- DEUTSCHLAND --- GESCHICHTE --- 20. JAHRHUNDERT --- 1945-1989

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field. Renowned communication researchers from Europe, the U.S., Asia and Australia have contributed to the making of this book. This mix of international authors offers the reader a comprehensive overview of current thinking and cutting-edge research in the area of international advertising and communication. The book includes seven main areas: " Advertising and Communication Effects " Advertising and Information Processing " Communication and Branding " Emotional, Social and Individual Aspects of Communication " Communication and New Media " International Advertising " Perspectives on the Future of International Advertising.

Advertising --- Communication. --- Research. --- Communication, Primitive --- Mass communication --- Sociology --- Advertising research --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- #SBIB:309H2800 --- #SBIB:309H252 --- Reclame: algemene werken --- Externe communicatie (incl. public relations)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

“When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan’s best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon’s own words, “McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls ‘the creative process of knowing.’” Much to the chagrin of his contemporary critics McLuhan’s preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an “understanding of how media operate” and to provoke reflection. In the 1960s McLuhan’s theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village. This critical edition features an appendix that makes available for the first time the core of the research project that spawned the book and individual chapter notes are supported by a glossary of terms, indices of subjects, names, and works cited. There is also a complete bibliography of McLuhan’s published works.” [Publisher]

Marshall McLuhan critical edition by Terrence Gordon --- cultuurfilosofie --- media --- nieuwe media --- McLuhan Marshall --- communicatie --- technologie --- reclame --- pers --- kunst --- 766.01 --- Mass media --- Marshall McLuhan ; critical edition by Terrence Gordon --- Mass communication --- Media, Mass --- Media, The --- Communication --- Mass media. --- Médias.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Graphic arts --- anno 1910-1919 --- anno 1930-1939 --- anno 1940-1949 --- anno 1980-1989 --- anno 1960-1969 --- anno 1950-1959 --- anno 1970-1979 --- anno 1920-1929 --- Russian Federation --- Grafische vormgeving ; Sovjetunie ; 20ste eeuw ; affiches --- Affiches ; theater ; ballet ; film ; circus --- (47) --- 766:659 --- 766:659.133(47) --- (Rusland) --- Gebruiksgrafiek ; reclame ; affiches --- Gebruiksgrafiek ; publiciteits- en reclamemiddelen (affiches) ; Rusland --- Russia --- Affiches --- Posters, Soviet --- Posters of the Soviet Union --- Soviet posters --- Catalogs --- 766.31.041(47) --- Grafische industrie en ontwerp ; beeld ; reclame ; thema's ; affiches ; Rusland